Hardware, software, and recently fast developing technologies like Artificial Intelligence increasingly allow a full understanding and potentially steering and monetizing of chemical use in B2B industries. Implementing the “Chemical Leasing” business model optimizes for customer KPIs, however requires rethinking, the right positioning, and trust within the broader ecosystem.

• Understand and then target the “customer problem to be solved”
• Optimize for value created, not for chemical product amount sold
• Rethink the competitive landscape, as new competitors outside of the own industry emerge and collaboration becomes increasingly important