Big companies often have several customer-facing brands, with different applications, in different verticals and with diverse user experience. This makes testing at scale really challenging. To get reliable and trustworthy outcomes, a dedicated and tailored platform solution seems to be the answer. But how does this really work?

You will hear more in this session about:

•  How A/B testing with millions of users should look like
• How to cover application areas with diverse customer experiences
• What are the best ways to connect to the broader platform and strategy in respect to tracking, quality and decision-making