I am currently responsible for the product "Data Platforms", part of the domain "Automatisiertes Fahren, E/E Absicherung, Fahrzeugerprobung" at the BMW Group. Prior to that I was responsible for global data platforms at BMW hosting use cases across multiple domains in the company, like manufactoring, connected Drive, vehicle development, finance or marketing.

Prior to BMW I was leading all global efforts related to Big Data, Personalization and Digital Analytics at PAYBACK which is part of the American Express group.

I hold a PhD and a diploma in Computer Science from the University of Innsbruck / Austria and the University of Passau / Germany respectively.

Since my diploma studies I developed an interest in intelligent use of data and semantics to drive businesses in multiple industries.

Bayerische Motoren Werke AG, abbreviated as BMW, is a German multinational manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria, Germany. The company was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 to 1918 and again from 1933 to 1945. Automobiles are marketed under the brands BMW, Mini and Rolls-Royce, and motorcycles are marketed under the brand BMW Motorrad. In 2017, BMW was the world's fourteenth-largest producer of motor vehicles, with 2,279,503 vehicles produced and in 2022 the 7th largest by revenue. The company has significant motor-sport history, especially in touring cars, sports cars, and the Isle of Man TT.