Dr Maximilian Kerk is responsible for Analytics Consulting at the Lidl Foundation. Together with his team, he supports both the international specialist departments and individual national companies with needs-based analyses based on the immense amount of data that is generated daily in the more than 10,000 Lidl shops. Previously, he worked as a management consultant in data analytics and corporate management projects and completed his doctorate at the Universities of Bologna and Rotterdam on the topic of management and governance of complex corporate organisations.