How can we use data to make better decisions – as individuals, in organisations and for our society? This is the central question in Marcel's work, both in his role as a scientist and as an entrepreneur.
Marcel is professor of data science at the Digital Business University of Applied Sciences (DBU), founder of Impact Distillery (mStats DS GmbH) and kaleidemoskop GmbH, and associate researcher at the Alexander von Humboldt Institute for Internet and Society (HIIG).

We create simulations that can take different scenarios into account. These simulations are flexible, reproducible and quickly ready for use thanks to our pre-trained digital twins. We provide support precisely where human behaviour influences decisions: in politics, public administration and in companies.