Marc-Alexis Hugonnot is a senior data strategist with over 20 years of experience in research and information technology fields.
As the Head of Data Strategy, BI, & CRM at Falkensteiner & Michaeler Tourism group, one of the European leading tourism companies with luxury hotels in six countries, he organized and supervises the company’s transition to data driven strategies and operations models.
As a next step of this enterprise, he is currently engaged in the building of an ambitious and holistic middleware data management solution.
Prior to Falkensteiner, Marc-Alexis spent more than a decade setting and managing Western Union’s worldwide migration and financial flux monitoring, competitive intelligence, and the related databases and information intranet as well as representing his department in Africa and Eastern Europe. As Founder & CEO of Synapsum, he has been exploring various exchange models and platforms inspired by the “collaborative consumption” model.
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Marc-Alexis is passionate about using data and information technologies as a mean to create new empowering synergies and solve real-world problems.
He is driven by the idea that, often, in the immaterial data field, 1+1 can sum up to 3.
If many might see data science has dry, mechanical, and unidirectional, he perceives it has a very organic and fertile land:
Behind each data system or database one can find humans with different visions and mindset.
Behind each successful data normalization project there is a story involving sharing of thoughts, emotions, ideas, with diplomacy and mutual respect.
He believes data strategy not to be just a science but also an art. In his opinion.
Beyond maximizing opportunities and minimizing risks, it is a powerful tool for shaping companies’ culture:
Data science has the power of breaking silos, re-uniting teams around a common paradigm, vocabulary, knowledge, and vision, fielded with creativity and empowering synergies.
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